Top Beauty Retail Apps on iOS in Europe: Q1 2025

In the first quarter of 2025, several beauty retail apps on the iOS platform in Europe showed notable performance trends according to Sensor Tower data.

Mein dm saw a peak in weekly downloads reaching approximately 151K in mid-January, followed by a gradual decline to around 76K by the end of March. Active users for the app started at 3.3M at the beginning of the quarter and stabilized around 3.7M.

SEPHORA - Maquillage, Parfum experienced a decrease in weekly downloads from 92K in early January to about 68K by the end of March. Weekly active users began at 1.6M and ended the quarter at approximately 1.4M, showing a slight recovery towards the end.

Gold Apple: beauty store demonstrated a significant increase in downloads, peaking at nearly 100K in early March. Active users also rose from 2.4M to a peak of 3.3M before settling at around 2.7M.

Notino: profumi e cosmetici had a notable surge in downloads, reaching over 117K in late February. The app's active user base grew from 816K to just over 900K by the end of March.

ЛЭТУАЛЬ: косметика, парфюмерия showed fluctuating download numbers, peaking at about 82K in February. Active users increased significantly mid-quarter, reaching 1.5M, before declining to 872K.

These insights reflect the dynamic nature of the beauty retail app market on iOS in Europe, with more detailed analytics available at Sensor Tower.